Hameed Abdul, Malik Daud
Department of Research and Development, Alternative Research Initiative, Islamabad, Pakistan.
Biomed Res Int. 2025 Mar 26;2025:3822509. doi: 10.1155/bmri/3822509. eCollection 2025.
This paper provides an in-depth content analysis of safer smoking alternatives in Pakistani print media during a 5-year period (2018-2022). The mainstream print media in the English and Urdu languages is grappling with understanding the importance of tobacco harm reduction and, as a result, the safer nicotine alternatives as one of the options to address combustible smoking. Largely, the perception portrayed by the English and Urdu newspapers through news stories, articles, and so on regarding tobacco harm reduction and safer nicotine alternatives is negative. This may be due to the strong opposition to safer nicotine alternatives by the organizations working on tobacco control in Pakistan. However, on the other hand, there has been positive coverage of safer nicotine products, with the main message around how they can help adult smokers reduce harm to their health and ultimately quit smoking. Clearly, the print media need more awareness and education regarding tobacco harm reduction and safer nicotine alternatives. The emphasis should be on providing evidence-based information about safer nicotine alternatives and their role in addressing the issue of combustible smoking prevalence.
本文对巴基斯坦平面媒体在5年期间（2018 - 2022年）关于更安全吸烟替代品的内容进行了深入分析。以英文和乌尔都语为主的主流平面媒体正在努力理解烟草危害降低的重要性，因此，更安全的尼古丁替代品作为解决可燃烟草吸烟问题的选择之一。很大程度上，英文和乌尔都语报纸通过新闻报道、文章等对烟草危害降低和更安全的尼古丁替代品所呈现的看法是负面的。这可能是由于巴基斯坦致力于烟草控制的组织强烈反对更安全的尼古丁替代品。然而，另一方面，也有对更安全尼古丁产品的正面报道，主要传达的信息是它们如何能帮助成年吸烟者减少对健康的危害并最终戒烟。显然，平面媒体需要更多关于烟草危害降低和更安全尼古丁替代品的认识和教育。重点应是提供基于证据的关于更安全尼古丁替代品的信息及其在解决可燃烟草吸烟流行问题中的作用。
