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茶园种植户购买种植保险行为的影响因素：结构方程模型分析

Determinants of tea planters' purchasing behavior of planting insurance: SEM analysis.

作者信息

Xu Zhenhua, Rojniruttikul Nuttawut

机构信息

KMITL Business School, King Mongkut's Institute of Technology Ladkrabang.

出版信息

PLoS One. 2025 May 9;20(5):e0322798. doi: 10.1371/journal.pone.0322798. eCollection 2025.

DOI:10.1371/journal.pone.0322798
PMID:40343975
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC12063868/
Abstract

This study explores the influence of government support and risk cognition on tea planters' purchasing behavior regarding planting insurance, with a particular emphasis on the mediating roles of perceived value and environmental concern. Data were collected from 550 tea planters in Guizhou Province, China, using a structured questionnaire and convenience sampling method. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were conducted using AMOS 28.0 to analyze the data. The results indicate that both government support and risk cognition significantly and positively impact the perceived value of planting insurance. To promote the uptake of planting insurance among tea farmers, government agencies should strengthen policy advocacy and provide business guidance. Such efforts would help tea farmers recognize the value and psychological significance of planting insurance, thereby better safeguarding their agricultural interests. This study enhances the understanding of how government support and risk cognition can facilitate the adoption of planting insurance among tea farmers.

摘要

本研究探讨政府支持和风险认知对茶农种植保险购买行为的影响，特别强调感知价值和环境关切的中介作用。采用结构化问卷和便利抽样方法，从中国贵州省的550名茶农中收集数据。使用AMOS 28.0进行验证性因子分析（CFA）和结构方程模型（SEM）以分析数据。结果表明，政府支持和风险认知均对种植保险的感知价值产生显著的正向影响。为促进茶农购买种植保险，政府机构应加强政策宣传并提供业务指导。这些努力将有助于茶农认识到种植保险的价值和心理意义，从而更好地保障他们的农业利益。本研究增进了对政府支持和风险认知如何促进茶农采用种植保险的理解。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/01c80bad3cea/pone.0322798.g004.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/0597920ed4ff/pone.0322798.g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/8c595af52d2d/pone.0322798.g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/ba88d70b5475/pone.0322798.g003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/01c80bad3cea/pone.0322798.g004.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/0597920ed4ff/pone.0322798.g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/8c595af52d2d/pone.0322798.g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/ba88d70b5475/pone.0322798.g003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/461b/12063868/01c80bad3cea/pone.0322798.g004.jpg

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