Lee Byung Cheol, Chung Jaeyeon 'Jae'
Department of Marketing, Bauer College of Business, University of Houston, Houston, TX, USA.
Department of Marketing, Jones Graduate School of Business, Rice University, Houston, TX, USA.
Nat Hum Behav. 2025 Jun;9(6):1110-1112. doi: 10.1038/s41562-025-02195-5. Epub 2025 May 14.