Impact of feelings on decision-making (analytical and rational).

Emotions have a significant impact on how decisions are made, affecting both intuitive and rational decisions. The dynamic interaction between emotions and cognition is examined in this chapter, with a focus on how emotions like fear, excitement, and empathy might influence judgment in ambiguous situations. This chapter explores the unconscious ways in which emotions influence risk assessments and decision-making, based on dual-process theories, neurobiological underpinnings, and the function of emotional priming. The impact of the neuropeptide oxytocin on prosocial behavior and trust is also demonstrated, highlighting its significance in social decision-making. The chapter highlights how crucial it is to comprehend the emotional foundations of decision-making in order to enhance both personal and professional outcomes.