Al-Sayyed Hiba F, AbuZeinah Zeinah F, Al-Awwad Narmeen J
Department of Nutrition, University of Petra, Amman, Jordan.
Department of Clinical Nutrition and Dietetics, The Hashemite University, Zarqa, Jordan.
PLoS One. 2025 Jun 5;20(6):e0322781. doi: 10.1371/journal.pone.0322781. eCollection 2025.
Food purchasing pattern refers to the consumer behavior related to buying food. Rice and bread are the staple foods of Jordan. Legumes, cereals, milk, and dairy products constitute important part of the Jordanian diet. This cross-sectional study aimed to investigate food shopping patterns of people living in Jordan for milk, dairy products (e.g., yogurt, cheese), legumes and grains (rice, bulgur, freekeh, and couscous), and cereals (such as breakfast cereals, oatmeal, and granola). The study also aimed to understand the importance of certain consumer-related factors (like sociodemographic characteristics), product-specific factors (like taste, packaging, and origin (local vs. imported)), and external factors (like cost, brand name, freshness, and production/expiry dates) on the purchasing of these products. Most of the study participants were adult (18-30, n = 64.4%), educated (48.6%) females (75.6%). Female gender was correlated significantly (P < 0.05*) to purchasing local milk, dairy products and cereals due to freshness and famous brand names. In addition, socioeconomic status (indicated by household income and education level) affected significantly (P < 0.05) the type of milk and cereals purchased where price, freshness, participants' perception of packaging and ingredient list, expiry date, and brand name affected purchasing of cereals and milk. Furthermore, age was found to be a significant (P < 0.05) determinant to buying local cereal products. Results of this investigation could be utilized by manufacturers and policy makers to improve the nutritional quality of food products offered in the Jordanian market, advertise for better local food choices, and to adopt focused strategies in order to develop the food sector in Jordan. Consumer behavior is a fundamental part of human daily lives. Studying consumer behavior pertains analyzing the factors affecting and affected buying goods.
食品购买模式是指与购买食品相关的消费者行为。大米和面包是约旦的主食。豆类、谷物、牛奶及乳制品是约旦饮食的重要组成部分。这项横断面研究旨在调查约旦居民购买牛奶、乳制品（如酸奶、奶酪）、豆类和谷物（大米、碾碎的干小麦、富尔克小麦和蒸粗麦粉）以及谷类食品（如早餐谷物、燕麦片和格兰诺拉麦片）的购物模式。该研究还旨在了解某些与消费者相关的因素（如社会人口特征）、产品特定因素（如口味、包装和产地（本地与进口））以及外部因素（如成本、品牌名称、新鲜度和生产日期/保质期）对这些产品购买行为的重要性。大多数研究参与者为成年人（18 - 30岁，n = 64.4%），受过教育（48.6%）的女性（75.6%）。由于新鲜度和知名品牌，女性性别与购买本地牛奶、乳制品和谷类食品显著相关（P < 0.05*）。此外，社会经济地位（以家庭收入和教育水平表示）对所购买的牛奶和谷类食品类型有显著影响（P < 0.05），其中价格、新鲜度、参与者对包装和成分列表的认知、保质期和品牌名称影响谷类食品和牛奶的购买。此外，年龄被发现是购买本地谷类产品的一个重要（P < 0.05）决定因素。制造商和政策制定者可以利用这项调查的结果来提高约旦市场上提供的食品的营养质量，宣传更好的本地食品选择，并采取针对性策略来发展约旦的食品行业。消费者行为是人类日常生活的基本组成部分。研究消费者行为涉及分析影响和受购买商品影响的因素。
