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对患有食物不耐受或食物过敏的美国消费者的行为预测因素进行建模。

Modeling predictors of behavior of American consumers suffering from food intolerances or food allergies.

作者信息

Cerjak Marija, Antoniak Marcin Adam, Šálková Daniela, Pepliński Benedykt, Białowąs Sylwester, Mesić Željka

机构信息

University of Zagreb Faculty of Agriculture, Zagreb, Croatia.

Poznan University of Economics and Business, Department of Market Research and Services, Poznań, Poland.

出版信息

PLoS One. 2025 Jun 9;20(6):e0325607. doi: 10.1371/journal.pone.0325607. eCollection 2025.

DOI:10.1371/journal.pone.0325607
PMID:40489472
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC12148124/
Abstract

Food intolerances, allergies, and celiac disease cause hypersensitive reactions to certain foods, collectively termed adverse reactions to food. This study aims to identify predictors of purchasing intentions and behaviors among individuals with such reactions, using three behavioral models: the Theory of Planned Behavior, the Health Belief Model, and Protection Motivation Theory. The authors created a new, comprehensive model by integrating these theories, combining their strengths to provide a more robust framework. The survey, conducted via the Forthright platform using the Computer-Assisted Web Interview (CAWI) method, involved 1,088 respondents. This article is the first to explore predictors of consumer intentions and behaviors regarding food products suitable for individuals with intolerances or allergies, offering new insights into consumer decision-making models.

摘要

食物不耐受、过敏和乳糜泻会导致对某些食物产生过敏反应，统称为食物不良反应。本研究旨在使用三种行为模型：计划行为理论、健康信念模型和保护动机理论，确定有此类反应的个体购买意愿和行为的预测因素。作者通过整合这些理论创建了一个新的综合模型，结合它们的优势以提供一个更强大的框架。该调查通过直爽平台使用计算机辅助网络访谈（CAWI）方法进行，共有1088名受访者。本文首次探讨了消费者对适合不耐受或过敏个体的食品的意愿和行为的预测因素，为消费者决策模型提供了新的见解。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ea17/12148124/0c53b3853d11/pone.0325607.g007.jpg
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https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ea17/12148124/0c53b3853d11/pone.0325607.g007.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ea17/12148124/7cc45cc4f95f/pone.0325607.g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ea17/12148124/0d3d8a569d79/pone.0325607.g002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ea17/12148124/a88fe6000590/pone.0325607.g003.jpg
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Behav Med. 2025 Jan-Mar;51(1):18-30. doi: 10.1080/08964289.2023.2298766. Epub 2024 Jan 9.
2
A segmentation and characterization of consumers affected by rising food prices.消费者受食品价格上涨影响的细分和特征描述。
Appetite. 2024 Mar 1;194:107192. doi: 10.1016/j.appet.2023.107192. Epub 2023 Dec 26.
3
The Need for Culturally Appropriate Food Allergy Management Strategies: The Indian Milk Ladder.
需要制定文化适宜的食物过敏管理策略：印度奶阶梯。
Nutrients. 2023 Sep 9;15(18):3921. doi: 10.3390/nu15183921.
4
Understanding health behavior change by motivation and reward mechanisms: a review of the literature.通过动机和奖励机制理解健康行为改变：文献综述
Front Behav Neurosci. 2023 Jun 19;17:1151918. doi: 10.3389/fnbeh.2023.1151918. eCollection 2023.
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Perception and demand for healthy snacks/beverages among US consumers vary by product, health benefit, and color.美国消费者对健康零食/饮料的认知和需求因产品、健康益处和颜色而异。
PLoS One. 2023 Jun 16;18(6):e0287232. doi: 10.1371/journal.pone.0287232. eCollection 2023.
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The unhealthy-tasty intuition in dining out situations: the role of health inferences and taste expectations.外出就餐时不健康但美味的直觉：健康推断和口味期望的作用。
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The gluten-free diet challenge in adults with coeliac disease: the Hellenic survey.成年乳糜泻患者的无麸质饮食挑战：希腊调查
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