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助推的有效性及其伦理意义。

The Effectiveness of Nudging and Its Ethical Implications.

作者信息

Dung Leonard

机构信息

Institute for Philosophy II, Ruhr-University Bochum, Bochum, Germany.

Centre for Philosophy and AI Research, University Erlangen-Nürnberg, Erlangen, Germany.

出版信息

Bioethics. 2025 Oct;39(8):748-754. doi: 10.1111/bioe.70000. Epub 2025 Jun 15.

DOI:10.1111/bioe.70000
PMID:40517409
Abstract

Nudging consists of interventions that aim to alter behavior in a certain way by changing the presentation or framing of options, without coercion or changing economic incentives. This paper discusses the effectiveness of nudging and the ethical implications of this effectiveness. Section 2 suggests that-if publication bias is adequately accounted for-recent comprehensive meta-analyses as well as high-quality experiments show that nudging is much less effective than previously assumed. Sections 3 and 4 discuss the ethical implications. I argue that the lack of effectiveness of nudging is an additional moral consideration against it. There are two reasons: First, reduced effectiveness makes nudging less cost-effective. Second, reduced effectiveness reduces the benefits of nudging but does not, to the same degree, weaken the moral reasons speaking against nudging. However, a comprehensive assessment of the effectiveness of various forms of nudging in diverse contexts, as well as their ethical permissibility, requires further empirical and ethical research.

摘要

助推包括一些干预措施,旨在通过改变选项的呈现方式或框架来以某种方式改变行为,而不施加强制或改变经济激励措施。本文讨论了助推的有效性以及这种有效性的伦理含义。第2节表明,如果充分考虑发表偏倚,近期的综合荟萃分析以及高质量实验表明,助推的效果远不如先前假设的那样显著。第3节和第4节讨论了伦理含义。我认为助推缺乏有效性是反对它的又一个道德考量因素。有两个原因:第一,有效性降低使得助推的成本效益降低。第二,有效性降低减少了助推的益处,但并没有同等程度地削弱反对助推的道德理由。然而,要全面评估各种形式的助推在不同背景下的有效性及其伦理可允许性,还需要进一步的实证研究和伦理研究。

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本文引用的文献

1
Reply to Maier et al., Szaszi et al., and Bakdash and Marusich: The present and future of choice architecture research.对迈尔等人、萨斯齐等人以及巴克达什和马鲁西奇的回应:选择架构研究的现状与未来。
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Left-truncated effects and overestimated meta-analytic means.左截断效应与元分析均值高估
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3
No evidence for nudging after adjusting for publication bias.
在对发表偏倚进行校正后,没有证据支持助推作用。
Proc Natl Acad Sci U S A. 2022 Aug 2;119(31):e2200300119. doi: 10.1073/pnas.2200300119. Epub 2022 Jul 19.
4
No reason to expect large and consistent effects of nudge interventions.没有理由期待助推干预措施会产生巨大且一致的效果。
Proc Natl Acad Sci U S A. 2022 Aug 2;119(31):e2200732119. doi: 10.1073/pnas.2200732119. Epub 2022 Jul 19.
5
The effectiveness of nudging: A meta-analysis of choice architecture interventions across behavioral domains.推动的有效性:行为领域的选择架构干预措施的荟萃分析。
Proc Natl Acad Sci U S A. 2022 Jan 4;119(1). doi: 10.1073/pnas.2107346118.
6
What's next for psychology's embattled field of social priming.陷入困境的心理学社会启动领域的下一步走向是什么。
Nature. 2019 Dec;576(7786):200-202. doi: 10.1038/d41586-019-03755-2.
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Evaluating the replicability of social science experiments in Nature and Science between 2010 and 2015.评估 2010 年至 2015 年期间《自然》和《科学》杂志上社会科学实验的可重复性。
Nat Hum Behav. 2018 Sep;2(9):637-644. doi: 10.1038/s41562-018-0399-z. Epub 2018 Aug 27.
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Informed consent and nudging.知情同意和助推。
Bioethics. 2019 Jan;33(1):169-184. doi: 10.1111/bioe.12449. Epub 2018 Jun 19.
9
Nudging, informed consent and bullshit.劝导、知情同意与胡扯。
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10
Should Governments Invest More in Nudging?政府应该在助推方面加大投资吗?
Psychol Sci. 2017 Aug;28(8):1041-1055. doi: 10.1177/0956797617702501. Epub 2017 Jun 5.