Muttaqin Faisal, Setiawan Romi Adetio, Stiawan Evan, Kenedi John
Faculty of Economic and Business Islam, Universitas Islam Negeri Fatmawati Sukarno Bengkulu, Bengkulu, Indonesia.
Postgraduate Program, Fatmawati Sukarno State Islamic University, Bengkulu, Indonesia.
Int J Prev Med. 2025 May 28;16:29. doi: 10.4103/ijpvm.ijpvm_57_24. eCollection 2025.
The effectiveness of warning labels on tobacco products in conveying health risks and promoting smoking cessation has been extensively studied. However, with the rise in electronic cigarette (E-cigarette) usage, there is a need to assess the impact of warning labels specifically tailored to this emerging market. This study aims to fill this gap by examining the effectiveness of warning labels on E-cigarette packaging in influencing smokers' perceptions and intentions to quit.
A laboratory experiment was conducted, involving 180 participants comprising both conventional smokers and E-cigarette users. There are three experimental designs used in this research, which are subjected to conventional smokers and E-cigarette smokers. Participants were randomly located within each of the six cells. Each cell was given a different stimulus.
The study revealed that warning labels on E-cigarette products significantly influenced participants' perceptions and intentions to quit smoking. Specifically, E-cigarette users perceived packaging with warning labels differently from those without. Moreover, visual warning labels were found to be more effective than textual ones in eliciting perceptions and intentions to quit smoking.
These findings underscore the importance of warning labels in conveying health risks and promoting smoking cessation intentions among E-cigarette users, offering valuable insights for public health strategies.
烟草产品上的警示标签在传达健康风险和促进戒烟方面的有效性已得到广泛研究。然而，随着电子烟使用的增加，有必要评估专门针对这一新兴市场的警示标签的影响。本研究旨在通过考察电子烟包装上的警示标签对吸烟者认知及戒烟意愿的影响来填补这一空白。
进行了一项实验室实验，180名参与者包括传统吸烟者和电子烟使用者。本研究采用了三种实验设计，分别针对传统吸烟者和电子烟吸烟者。参与者被随机分配到六个单元中的每个单元。每个单元给予不同的刺激。
研究表明，电子烟产品上的警示标签显著影响了参与者的认知及戒烟意愿。具体而言，电子烟使用者对带有警示标签的包装与没有警示标签的包装的认知不同。此外，发现视觉警示标签在引发戒烟认知和意愿方面比文字警示标签更有效。
这些发现强调了警示标签在向电子烟使用者传达健康风险和促进戒烟意愿方面的重要性，为公共卫生策略提供了有价值的见解。
