Grüning David J, Kamin Julia, Saltz Emily, Acosta Tin, DiFranzo Dominic, Goldberg Beth, Leavitt Alex, Menczer Filippo, Musgrave Tyler, Wang Yixue, Wojcieszak Magdalena
Psychology Department, Heidelberg University, Heidelberg, Germany.
Department for Survey Methods and Design, GESIS - Leibniz Institute for the Social Sciences, Mannheim, Germany.
Ann N Y Acad Sci. 2025 Aug;1550(1):108-121. doi: 10.1111/nyas.15393. Epub 2025 Jun 27.
There is a growing need for independent, ecologically valid research on prosocial design interventions within online platforms. Platform design has a significant impact on user interactions, yet independent researchers often lack access to live platforms, limiting the ecological validity of studies testing the effectiveness of prosocial interventions. In response, 31 experts from academia, industry, and civil society gathered for a workshop focused on understanding methods that enable effective research on design interventions that lead to prosocial outcomes, such as healthy interactions and individual safety, well-being, and dignity. We synthesize the workshop findings to guide researchers and practitioners in advancing prosocial design and to provide stakeholders-platforms, advocacy groups, and regulators-with evidence-based tools to promote healthy online behavior. First, we present a review of the dominant research methods in the field. Second, we highlight the challenges that researchers agreed were most prominent (such as reinvention of the wheel) for testing interventions and recommend ways to address them. Finally, we propose specific future actions to address the challenges in the areas of knowledge sharing, events, and supporting infrastructure that experts consider most worth pursuing, and set out an agenda for future online prosocial research and investment.
对于在线平台内亲社会设计干预措施进行独立的、具有生态效度的研究需求日益增长。平台设计对用户互动有重大影响,但独立研究人员往往无法接触到实时平台,这限制了测试亲社会干预措施有效性的研究的生态效度。作为回应,来自学术界、行业和民间社会的31位专家齐聚一堂,参加了一个研讨会,重点是了解能够对导致亲社会结果(如健康互动以及个人安全、福祉和尊严)的设计干预措施进行有效研究的方法。我们综合了研讨会的结果,以指导研究人员和从业者推进亲社会设计,并为利益相关者——平台、倡导团体和监管机构——提供基于证据的工具,以促进健康的在线行为。首先,我们对该领域的主要研究方法进行了综述。其次,我们强调了研究人员一致认为在测试干预措施时最为突出的挑战(如重复发明),并推荐了应对这些挑战的方法。最后,我们针对专家认为最值得关注的知识共享、活动和支持基础设施领域的挑战,提出了具体的未来行动建议,并制定了未来在线亲社会研究和投资的议程。