Wu Penghui, Zhang Ming, Chang Qing, Ying Jinhuika
Center for Studies of Education and Psychology of Ethnic Minorities in Southwest China, Southwest University, Chongqing, China.
School of Economics and Management, Wenzhou University of Technology, Wenzhou, China.
BMC Psychol. 2025 Jul 1;13(1):666. doi: 10.1186/s40359-025-02988-3.
This study investigates the impact of internet use on the subjective well-being of Chinese rural residents, with a focus on the mediating role of cultural consumption. We explore the interactions between internet use, cultural consumption, and subjective well-being.
A total of 3068 samples were examined using data from the 2021 Chinese General Social Survey (CGSS), and analysis was performed through a mediation effect testing model.
Our empirical analysis reveals that internet use has a significant positive effect on residents' subjective well-being. Additionally, our results indicate that cultural consumption plays a crucial mediating role in this relationship. The moderating effect of household income on the relationship between cultural consumption and subjective well-being is negative. The moderating effect of cultural consumption on subjective well-being is more significant for low-income groups than for high-income groups.
DISCUSSION/CONCLUSION: To improve the well-being of Chinese rural residents, policymakers should focus on developing digital infrastructure and cultural policies tailored to rural populations. Increasing access to cultural activities online can bridge the urban-rural divide and enhance rural residents' quality of life.
本研究调查互联网使用对中国农村居民主观幸福感的影响，重点关注文化消费的中介作用。我们探讨互联网使用、文化消费和主观幸福感之间的相互作用。
使用2021年中国综合社会调查（CGSS）的数据对总共3068个样本进行了检验，并通过中介效应检验模型进行了分析。
我们的实证分析表明，互联网使用对居民的主观幸福感有显著的正向影响。此外，我们的结果表明，文化消费在这种关系中起着关键的中介作用。家庭收入对文化消费与主观幸福感之间关系的调节作用为负。文化消费对主观幸福感的调节作用在低收入群体中比在高收入群体中更显著。
讨论/结论：为了提高中国农村居民的幸福感，政策制定者应专注于发展数字基础设施和针对农村人口的文化政策。增加在线文化活动的参与度可以缩小城乡差距，提高农村居民的生活质量。
