Amasino Dianna R, Leib Margarita
Department of Social Psychology, Tilburg University, Netherlands.
Department of Social Psychology, Tilburg University, Netherlands.
Curr Opin Psychol. 2025 Dec;66:102106. doi: 10.1016/j.copsyc.2025.102106. Epub 2025 Jul 18.
Willful ignorance - intentionally avoiding inconvenient information - allows individuals to act selfishly without spoiling their positive image. Yet, full avoidance is not always possible, especially in today's information-rich environments. We propose that when ignorance is not possible, individuals use more subtle information-processing strategies to achieve the same result. These partial ignorance strategies include limiting exposure to inconvenient information, seeking contradictory information, and interpreting information in self-serving ways to maintain a positive image while behaving selfishly. Therefore, to effectively promote prosociality, interventions should go beyond confronting individuals with inconvenient information. Instead, interventions should focus on mitigating the more subtle strategies individuals use. We present potentially promising interventions and raise open research questions that merit further exploration. Understanding these subtle information-processing strategies and developing interventions to tackle them is important to promote prosociality.
故意忽视——有意回避不便的信息——使个体能够自私地行事而不损害他们的正面形象。然而，完全回避并不总是可行的，尤其是在当今信息丰富的环境中。我们认为，当无法做到忽视时，个体就会采用更微妙的信息处理策略来达到同样的结果。这些部分忽视策略包括限制接触不便的信息、寻找矛盾的信息，以及以利己的方式解读信息，以便在自私行事的同时维持正面形象。因此，为了有效地促进亲社会行为，干预措施不应仅仅是让个体面对不便的信息。相反，干预措施应侧重于减轻个体所采用的更微妙的策略。我们提出了可能有前景的干预措施，并提出了值得进一步探索的开放性研究问题。理解这些微妙的信息处理策略并制定应对它们的干预措施对于促进亲社会行为至关重要。
