Bros Victor, Gatica-Perez Daniel
Idiap Research Institute, Martigny, Switzerland.
EPFL, Lausanne, Switzerland.
PLoS One. 2025 Aug 1;20(8):e0328059. doi: 10.1371/journal.pone.0328059. eCollection 2025.
This paper presents a mixed-method approach to analyzing news media, combining quantitative linguistic metrics with qualitative discourse frameworks. We first extract linguistic features such as quotations, readability levels, and lexical richness, then perform named entity recognition and topic modeling. To add depth, we apply Fairclough's model of critical discourse analysis-highlighting social and cultural contexts-together with Goffman's frame analysis of social behavior, enabling a systematic comparison of narrative strategies and community engagement. We provide new evidence on how local and national papers diverge not only in content, but also in temporal framing, participatory practices, and the construction of proximity. We validate this pipeline by comparing local and national newspapers in Romandy, Switzerland, a media landscape where local press agencies currently face intense economic pressures and widespread layoffs. Our findings reveal notable divergences in narrative construction and audience engagement: local outlets focus on fostering a sense of community and direct connection with readers, whereas national outlets employ more wide-ranging, sophisticated storytelling to appeal to a broader audience. By synthesizing quantitative and qualitative insights, our study moves beyond descriptive comparison to show how distinct editorial logics shape identity and democratic participation in a transforming media landscape. The study's integrated analytical framework underscores the importance of a comprehensive, multi-level perspective on media strategies and audience dynamics, particularly in an era of rapid editorial and economic transformations.
本文提出了一种分析新闻媒体的混合方法，将定量语言指标与定性话语框架相结合。我们首先提取诸如引文、可读性水平和词汇丰富度等语言特征，然后进行命名实体识别和主题建模。为了深入分析，我们应用费尔克劳夫的批判性话语分析模型（突出社会和文化背景）以及戈夫曼的社会行为框架分析，从而能够系统地比较叙事策略和社区参与情况。我们提供了新的证据，说明地方报纸和全国性报纸不仅在内容上存在差异，而且在时间框架、参与性实践以及亲近感的构建方面也有所不同。我们通过比较瑞士罗曼德地区的地方报纸和全国性报纸来验证这一流程，在该地区的媒体格局中，地方新闻机构目前面临着巨大的经济压力和广泛的裁员情况。我们的研究结果揭示了叙事构建和受众参与方面的显著差异：地方媒体专注于营造社区感并与读者建立直接联系，而全国性媒体则采用更广泛、更复杂的叙事方式来吸引更广泛的受众。通过综合定量和定性见解，我们的研究超越了描述性比较，展示了不同的编辑逻辑如何在不断变化的媒体格局中塑造身份认同和民主参与。该研究的综合分析框架强调了对媒体策略和受众动态采取全面、多层次视角的重要性，尤其是在编辑和经济快速变革的时代。
