Cellular heterogeneity is a ubiquitous aspect of biology and a major obstacle to successful cancer treatment. Several techniques have emerged to quantify heterogeneity in live cells along axes including cellular migration, morphology, growth, and signaling. Crucially, these studies reveal that cellular heterogeneity is not a result of randomness or a failure in cellular control systems, but instead is a predictable aspect of multicellular systems. We hypothesize that individual cells in complex tissues can behave as reward-maximizing agents and that differences in reward perception can explain heterogeneity. In this perspective, we introduce inverse reinforcement learning as a novel approach for analyzing cellular heterogeneity. We briefly detail experimental approaches for measuring cellular heterogeneity over time and how these experiments can generate datasets consisting of cellular states and actions. Next, we show how inverse reinforcement learning can be applied to these datasets to infer how individual cells choose different actions based on heterogeneous states. Finally, we introduce potential applications of inverse reinforcement learning to three cell biology problems. Overall, we expect inverse reinforcement learning to reveal why cells behave heterogeneously and enable identification of novel treatments based on this new understanding.