Jerrentrup Maja Tabea, Besgen Volker, Sekundo Walter
University of Applied Sciences Landshut: Hochschule Landshut, Landshut, Deutschland.
Philipps-Universität Marburg, Marburg, Deutschland.
Ophthalmologie. 2025 Aug 25. doi: 10.1007/s00347-025-02286-8.
Social media, such as Instagram, are communication and information platforms essential to our way of life.
This article wants to give an overview of how ophthalmology in Germany is represented on Instagram.
Retrospective analysis of 1000 German public Instagram posts in January 2024 with #augenheilkunde.
Of the posts one third each show diseases/visual problems and marketing by presentation of ophthalmological practices. Professional information regarding congresses or exhibitions is only a small part of the content.
The Instagram posts evaluated in this study address many ophthalmological aspects but most attention is paid to marketing. Commonly used Instagram techniques are hardly considered. Most of the offered content is factual without a negative or particularly nauseating touch. More usage of interactive or emotionally touching posts could raise the impact on the target group.
社交媒体，如照片墙（Instagram），是我们生活方式中必不可少的沟通和信息平台。
本文旨在概述德国眼科在照片墙（Instagram）上的呈现方式。
对2024年1月德国公开的1000条带有#眼科医学标签的照片墙（Instagram）帖子进行回顾性分析。
三分之一的帖子展示了疾病/视力问题，三分之一通过展示眼科诊所进行营销。关于大会或展览的专业信息只是内容的一小部分。
本研究评估的照片墙（Instagram）帖子涉及许多眼科方面，但最受关注的是营销。很少考虑常用的照片墙（Instagram）技术。提供的大多数内容都是事实性的，没有负面或特别令人反感的内容。更多地使用互动性或情感触动性的帖子可能会提高对目标群体的影响。
