Kim Minjeong
Division of Business, College of Business, Chosun University, Gwangju, Republic of Korea.
Front Psychol. 2025 Aug 29;16:1639930. doi: 10.3389/fpsyg.2025.1639930. eCollection 2025.
This study explores how contemporary lifestyle characteristics shape consumption behaviors. Specifically, it focuses on three key traits: consistent exercise habits reflecting a health-conscious lifestyle, the habitual sharing of daily experiences on social media, and value-driven consumption behaviors aligned with environmental sustainability and fair trade. By examining the main effects, two-way interactions, and a three-way interaction among these variables, the study aims to understand how such lifestyle patterns influence purchase intentions for general consumer goods. A survey of 223 participants was conducted, and regression analysis was used to test the hypotheses. The results reveal that social media engagement significantly predicts purchase intention, and this relationship is moderated by exercise habits-indicating that health-conscious consumers who engage in regular exercise are more influenced by social media. While value-driven consumption did not have a direct effect on purchase intention, it indirectly enhanced purchase intention through its positive interaction with exercise habits. Additional analyses conducted separately for experience goods and search goods showed consistent patterns for search goods; however, the interaction effects were not significant for experience goods. These findings offer insights into the lifestyle-oriented consumer behaviors, emphasizing the role of exercise habits in shaping consumers' responsiveness to social and value-based influences in the marketplace.
本研究探讨当代生活方式特征如何塑造消费行为。具体而言，它聚焦于三个关键特征：反映注重健康生活方式的持续锻炼习惯、在社交媒体上习惯性分享日常经历，以及与环境可持续性和公平贸易相一致的价值驱动型消费行为。通过考察这些变量之间的主效应、双向交互作用和三向交互作用，该研究旨在了解此类生活方式模式如何影响一般消费品的购买意愿。对223名参与者进行了一项调查，并使用回归分析来检验假设。结果显示，社交媒体参与度显著预测购买意愿，且这种关系受到锻炼习惯的调节——表明经常锻炼且注重健康的消费者更容易受到社交媒体的影响。虽然价值驱动型消费对购买意愿没有直接影响，但它通过与锻炼习惯的积极交互作用间接增强了购买意愿。分别针对体验商品和搜索商品进行的额外分析表明，搜索商品呈现出一致的模式；然而，体验商品的交互效应并不显著。这些发现为以生活方式为导向的消费者行为提供了见解，强调了锻炼习惯在塑造消费者对市场中社会和基于价值的影响的反应能力方面的作用。
