Kane R L
Health Serv Res. 1969 Summer;4(2):142-51.
A probability sample of rural Kentucky residents was interviewed to determine felt need for a new health facility to replace the recently closed local hospital. When problems rather than solutions were stressed and semantic difficulties avoided, respondents identified a set of needs agreeing with those recognized by professional planners, but with important discrepancies in desired location. Data from diverse sources such as market research and traffic flow studies validated the expressed locational preferences as congruent with community behavior patterns, emphasizing the need for early solicitation of consumer attitudes and establishment of fully reciprocal communication.
对肯塔基州农村居民的概率样本进行了访谈，以确定他们对新建一个医疗设施来取代最近关闭的当地医院的实际需求。当强调问题而非解决方案并避免语义困难时，受访者确定了一系列需求，这些需求与专业规划者所认可的需求一致，但在期望的位置上存在重大差异。来自市场研究和交通流量研究等不同来源的数据证实，所表达的选址偏好与社区行为模式相符，强调了尽早征求消费者意见和建立充分双向沟通的必要性。
