An effect of immediate reinforcement and delayed punishment, with possible implications for self-control.

Behavior said to show self-control occurs virtually always as an alternative to behavior that produces conflicting consequences. One class of such consequences, immediate reinforcement and delayed punishment, is especially pervasive. Three experiments are described in which an effect of immediate reinforcement and delayed punishment is demonstrated. The results suggest that when immediate reinforcement and delayed punishment are imminent, the reinforcer alone controls the organism's behavior (in other words the organism behaves "impulsively"). The key to self-control, therefore, may be the acquisition of a large number of avoidance behaviors relevant to reinforcers that are correlated with delayed punishment. Human self-control may indeed involve such a process but undoubtedly involves others as well.