Alward R R
J Nurs Adm. 1983 Mar;13(3):9-12.
This two-part series assists the nursing administrator to recognize the value of the marketing discipline to nursing management and suggests how a marketing approach can be incorporated into the nursing service organization. Although both articles are written with the hospital nurse administrator in mind, nurse executives of other health care facilities such as nursing homes, health maintenance organizations, and home health and community health agencies will find marketing concepts equally applicable within their organizational structures.
这个系列文章分为两部分，旨在帮助护理管理人员认识营销学科对护理管理的价值，并提出如何将营销方法融入护理服务组织。尽管这两篇文章都是针对医院护理管理人员撰写的，但其他医疗保健机构的护理主管，如疗养院、健康维护组织以及家庭健康和社区健康机构的护理主管，会发现营销概念在其组织结构中同样适用。
