Geometric and semantic similarity in visual masking.

Semantic and geometric or physical similarity were manipulated separately in a backward-masking situation. When the target was a word to be read aloud, formal similarity between the letters of target and mask facilitated target recognition, as did associative similarity. Masking a target word by its own anagram also facilitated whole word report. In contrast, formal similarity was inhibitory rather than facilitatory of report when the target was spelled letter-by-letter, rather than read whole. This was true even for the same target words whose whole report was facilitated by formal similarity. A model to account for this reversal in the broader context of the neural substrate of reading is advanced. It is proposed that letter and word processing are fundamentally different in that letters are recognized by hierarchical feature analysis while words are stored and recognized wholistically by diffuse and redundant networks. Implications of the results for the study of reading are discussed.