Bursey R G
Ann Intern Med. 1983 May;98(5 Pt 2):872-4. doi: 10.7326/0003-4819-98-5-872.
The development of new food products to meet the needs of the 20th century American consumer offers a greater challenge to the innovativeness of the food industry scientist than ever before. The sequence of activities that leads to the introduction of a successful new food product into today's highly competitive marketplace has its beginnings and foundation in extensive and ongoing market research. This research elicits and defines the changing consumer needs and wants. The relation of diet to health is but one of many factors that influence food purchase decisions and, thus, the stimulus for developing new food products. In addition, the extent to which existing food products may be modified or new foods developed to meet dietary goals is subject to technologic and regulatory constraints. A commitment to ethical and responsible marketing strategies is essential to the evolution of food products for special dietary needs. Despite these complex restraints, many food products with altered nutrient or ingredient composition are currently available to consumers and others enter the marketplace each year.
开发新食品以满足20世纪美国消费者的需求，对食品行业科学家的创新能力提出了比以往更大的挑战。在当今竞争激烈的市场中推出一款成功的新食品，这一系列活动始于广泛且持续的市场调研，并以此为基础。这项调研引出并明确了消费者不断变化的需求。饮食与健康的关系只是影响食品购买决策诸多因素中的一个，因此也是开发新食品的刺激因素。此外，为满足饮食目标而对现有食品进行改良或开发新食品的程度，受到技术和监管的限制。致力于道德和负责任的营销策略对于满足特殊饮食需求的食品的发展至关重要。尽管存在这些复杂的限制，但目前消费者可以买到许多营养成分或配料组成有所改变的食品，并且每年都有其他新食品进入市场。
