Lumby M E
J Homosex. 1978 Fall;4(1):63-72. doi: 10.1300/J082v04n01_05.
This content analysis of 1,111 paid ads in the Advocate identifies 17 self-descriptive categories in the "Personals" (PER) and "Models, Masseurs, and Escorts" (MME) sections of the "Trader Dick" supplement. Advertisers place primary emphases on sex and masculinity. Among MME, youthfulness, handsomeness, and sexiness are important, promoting versatility in place of specificity when mentioning sexual acts. PER advertisers, however, indicate concerns about age, race, and finding lovers. They also detail specific sexual interests and reject a variety of unacceptable behaviors.
对《倡导者》中1111条付费广告的内容分析，在“交易员迪克”增刊的“征友”（PER）和“模特、按摩师及应召女郎”（MME）板块中确定了17个自我描述类别。广告商主要强调性和男子气概。在MME类别中，年轻、英俊和性感很重要，在提及性行为时提倡多样性而非具体性。然而，PER类别的广告商表示关注年龄、种族以及寻找恋人。他们还详细说明了具体的性兴趣，并拒绝各种不可接受的行为。
