Goodstadt M, Smart R G, Gillies M
J Stud Alcohol. 1978 Sep;39(9):1630-2. doi: 10.15288/jsa.1978.39.1630.
Approximately half of all respondents surveyed in Ontario are satisfied with current pricing of alcoholic beverages, and approximately two-thirds of all drinkers surveyed would pay more if higher prices would help reduce the prevalence of alcoholism.