Hackbarth D P, Silvestri B, Cosper W
J Public Health Policy. 1995;16(2):213-30.
This paper describes a study of billboard advertising of tobacco and alcohol products in the city of Chicago. All billboards were counted and their advertising themes noted. These data were matched with information on population and race from the 1990 census in order to document which geographic areas of the city, if any, had excess tobacco or alcohol billboards. The data revealed that minority wards were burdened with three times as many tobacco billboards and five times as many alcohol billboards when compared to white wards. The findings are congruent with studies conducted in other urban areas, which demonstrate a consistent pattern of tobacco and alcohol advertisers targeting poor and minority neighborhoods for outdoor advertising of their dangerous products. Chicago legislative initiatives based on the billboard study are described.
本文描述了一项对芝加哥市烟草和酒精产品广告牌广告的研究。统计了所有广告牌，并记录了它们的广告主题。这些数据与1990年人口普查中的人口和种族信息相匹配，以记录该市哪些地理区域（如果有的话）有过多的烟草或酒精广告牌。数据显示，与白人选区相比，少数族裔选区的烟草广告牌数量多出两倍，酒精广告牌数量多出四倍。这些发现与其他城市地区进行的研究一致，这些研究表明，烟草和酒精广告商一贯将贫困和少数族裔社区作为其危险产品户外广告的目标。文中还描述了基于广告牌研究的芝加哥立法举措。
