Retrieval failures in face naming.

Several authors have reported that the incidence of retrieval failures is higher for people's names than for object names. The first aim of the paper was to evaluate the role of one factor that might contribute to making face naming difficult. Face naming usually requires the retrieval of one specific label: the name of the seen individual. Object naming is less restricting. First, object names may have synonyms. Second, labels available from different levels of categorisation of an object may be appropriate to name that object (e.g. trousers, jeans, Levis). Such a degree of freedom does not exist in naming faces. The hypothesis that face naming is made difficult by the simple fact that people have only one name was tested by studying faces having the exceptional property of bearing two names: faces of actors playing nameable characters (e.g. Harrison Ford playing Indiana Jones). Consistent with the hypothesis, data from two experiments showed that when bypassing a block is possible by producing another name that is known for a face, the incidence of blocks falls dramatically. The other aim of the paper was to test the reversed frequency effect in person naming reported previously in several diary studies, in an experimental setting. A direct frequency effect rather than a reversed frequency effect was obtained in the present study.