The effect of age of acquisition on speed and accuracy of naming famous faces.

Three experiments examined whether famous faces would be affected by the age at which knowledge of the face was first acquired (AoA). Using a multiple regression design, Experiment 1 showed that rated familiarity and AoA were significant predictors of the time required to name pictures of celebrities' faces and the accuracy of producing their names. Experiment 2 replicated an effect of AoA using a factorial design in which other attributes of the celebrities were matched. In both Experiments 1 and 2, several ratings had been collected from participants before naming latency data were collected. Experiment 3 investigated the accuracy and latency of naming celebrities without any prior exposure to the stimuli. An advantage for naming early acquired celebrities was observed even on the first presentation. The participants named the same celebrities in three subsequent presentations of the stimuli. The effect of AoA was not significant on the fourth presentation. The implications of these results for models of face naming and directions for future research are discussed.