Retinal, attentional, and causal aspects of illusory-motion directionality.

Extended objects presented instantaneously appeared to propagate or grow into their final shape. A strong bias was found toward perceiving straight lines to grow away from the observer's point of fixation. If attention and fixation were not directed to the same point of the visual field, both influenced illusory motion directionality, and if another small object was present on the screen at a location that was neither fixated nor attended to, the object that was instantaneously presented seemed to grow away from this point. Thus, three factors are involved in illusory-motion directionality: biases toward perceiving objects spreading away from the fixation point, away from an attended area, and away from preexisting objects. The experiments indicate that a satisfactory explanation of the illusion has to include bottom-up and top-down processes. They also challenge existing theories of motion detection.