Hara N
Institute of Psychology, University of Tsukuba, Ibaraki.
Shinrigaku Kenkyu. 1995 Feb;65(6):487-93. doi: 10.4992/jjpsy.65.487.
This study investigated the effect of unpleasant mood and involvement on the processing of persuasive communication. It was hypothesized that unpleasant mood would facilitate the processing of a message on a highly self-involving topic but inhibit that on a low self-involving topic. Mood-inducing films were used to induce unpleasant or neutral mood. Results indicated that unpleasant mood facilitated cognitive processing of the message in both the conditions of high and low involvement. Moreover, subjects in unpleasant mood evaluated plausibility of the message and communicator's credibility and likability more carefully than subjects in neutral mood. Consistent with the findings of Schwarz, Bless, and Bohner (1991), the present results indicate that unpleasant mood facilitates elaborated processing.
本研究调查了不愉快情绪和参与度对说服性沟通处理的影响。研究假设，不愉快情绪会促进对高度自我相关主题信息的处理，但会抑制对低自我相关主题信息的处理。通过情绪诱导影片来诱发不愉快或中性情绪。结果表明，不愉快情绪在高参与度和低参与度条件下均促进了对信息的认知处理。此外，处于不愉快情绪的受试者比处于中性情绪的受试者更仔细地评估信息的可信度、沟通者的可信度和受欢迎程度。与施瓦茨、布勒斯和博纳（1991年）的研究结果一致，目前的结果表明，不愉快情绪促进了精细加工。
