Wegener D T, Petty R E, Smith S M
Department of Psychology, Yale University, New Haven, Connecticut 06520-8205, USA.
J Pers Soc Psychol. 1995 Jul;69(1):5-15. doi: 10.1037//0022-3514.69.1.5.
Currently dominant explanations of mood effects on persuasive message processing (i.e., cognitive capacity and feelings as information) predict that happy moods lead to less message scrutiny than neutral or sad moods. The hedonic contingency view (D. T. Wegener & R. E. Petty, 1994) predicts that happy moods can sometimes be associated with greater message processing activity because people in a happy mood are more attentive than neutral or sad people to the hedonic consequences of their actions. Consistent with this view, Experiment 1 finds that a happy mood can lead to greater message scrutiny than a neutral mood when the message is not mood threatening. Experiment 2 finds that a happy mood leads to greater message scrutiny than a sad mood when an uplifting message is encountered, but to less message scrutiny when a depressing message is encountered.
当前关于情绪对说服性信息处理影响的主流解释（即认知能力和情绪即信息）预测，与中性或悲伤情绪相比，快乐情绪会导致对信息的审查更少。享乐偶发事件观点（D. T. 韦格纳和R. E. 佩蒂，1994）预测，快乐情绪有时可能与更强的信息处理活动相关，因为处于快乐情绪中的人比处于中性或悲伤情绪中的人更关注自身行为的享乐后果。与这一观点一致，实验1发现，当信息不构成情绪威胁时，快乐情绪比中性情绪能导致对信息更深入的审查。实验2发现，当遇到振奋人心的信息时，快乐情绪比悲伤情绪能导致对信息更深入的审查，但当遇到令人沮丧的信息时，则会导致对信息的审查更少。
