Allen A M
Hood College, Frederick, MD 21701-8575.
J Am Diet Assoc. 1995 Mar;95(3):348-51. doi: 10.1016/S0002-8223(95)00089-5.
A content analysis was conducted to evaluate the coverage of the new food labels in the print media from December 1, 1992, to August 30, 1993. We used newspaper, magazine, and health newsletter indexes to identify 59 newspaper articles, 16 magazine articles, and 7 health newsletter articles for examination. Articles were evaluated by four trained coders using a pretested coding form addressing 35 aspects of the nutrition label coverage. Twenty percent of articles were double-coded with at least 80% coder reliability. Analysis of the data indicated that health newsletters covered the topic in the most detail, followed by magazines and then newspapers. Ten of 59 (17%) newspaper articles named and defined the term percent daily value, whereas 6 of 7 (86%) health newsletter articles and 9 of 16 (56%) magazine articles provided this information. Analysis of quotes in the articles indicated that more than half of the quotes were from government and industry officials. In contrast, quotes from college and university faculty represented only 5% of total quotes and quotes from dietitians represented less than 8% of total quotes. Coders identified several errors resulting from oversimplification of complex concepts. These findings suggest that dietitians need to increase their exposure with the media and help the media translate complex nutrition labeling information to the public.
我们进行了一项内容分析，以评估1992年12月1日至1993年8月30日印刷媒体中新型食品标签的覆盖情况。我们利用报纸、杂志和健康通讯索引，确定了59篇报纸文章、16篇杂志文章和7篇健康通讯文章以供审查。由四名经过培训的编码员使用一份针对营养标签覆盖情况35个方面的预测试编码表对文章进行评估。20%的文章进行了双重编码，编码员信度至少为80%。数据分析表明，健康通讯对该主题的报道最为详细，其次是杂志，然后是报纸。59篇报纸文章中有10篇（17%）提及并定义了每日营养素参考值这一术语，而7篇健康通讯文章中有6篇（86%）、16篇杂志文章中有9篇（56%）提供了此信息。对文章中引用内容的分析表明，超过一半的引用来自政府和行业官员。相比之下，学院和大学教师的引用仅占总引用的5%，营养师的引用占总引用的比例不到8%。编码员发现了一些因复杂概念过度简化而导致的错误。这些发现表明，营养师需要增加与媒体的接触，并帮助媒体向公众解读复杂的营养标签信息。
