Reding D J, Fischer V, Lappe K, Gunderson P
Marshfield Clinic, WI 54449.
Wis Med J. 1994 Dec;93(12):627-9.
Established methods of health promotion for the general population are not as effective with rural populations, in part because conventional health education delivery systems may not penetrate isolated rural areas. In particular, the self-reliant behaviors of farmers make them less likely to seek traditional forms of health care, including health promotional activity. Yet farmers place a great deal of trust in their veterinarian and highly rate veterinarian integrity. Wisconsin veterinarians expressed an interest in the health of their human clients as well as the health of the animals in their care. An education demonstration project was developed to determine farmers' acceptance of veterinarians delivering human health information to their workplace (farms). Thirteen veterinarians who provide services in one north central Wisconsin county delivered skin cancer and sun protection information to farmers as part of their routine herd health checks. Participating farmers reported this to be an acceptable way to receive information about human health issues. This novel method of education delivery may be an effective means to disseminate human health information to difficult-to-reach rural populations.
针对普通人群的既定健康促进方法对农村人口的效果不佳，部分原因是传统的健康教育提供系统可能无法覆盖偏远的农村地区。特别是，农民的自力更生行为使他们不太可能寻求传统形式的医疗保健，包括健康促进活动。然而，农民非常信任他们的兽医，并高度评价兽医的诚信。威斯康星州的兽医对他们人类客户的健康以及他们所照料动物的健康表示关注。开展了一个教育示范项目，以确定农民是否接受兽医在其工作场所（农场）提供人类健康信息。在威斯康星州中北部一个县提供服务的13名兽医在进行常规畜群健康检查时，向农民提供了皮肤癌和防晒信息。参与项目的农民报告说，这是获取人类健康问题信息的一种可接受方式。这种新颖的教育提供方法可能是向难以接触到的农村人口传播人类健康信息的有效手段。
