Boutwell W B
Department of Behavioral Science, University of Texas M. D. Anderson Cancer Center.
J Biocommun. 1994;21(1):2-6.
Using communication theory to improve biomedical communication may seem overly academic and beyond the practicality of day-to-day project deadlines. However, using communication theory allows us to organize the "big picture" while providing insight concerning the elements of successful communication. This article reviews and illustrates how the organizational power of communication theory can help biomedical communicators approach difficult communication tasks with greater opportunity for success. Overviews of selected theoretical frameworks and models are discussed along with practical implications.
运用传播理论来改善生物医学交流，这看似过于学术化，且超出了日常项目期限的实际可行性。然而，运用传播理论能让我们梳理出“全局”，同时深入了解成功交流的要素。本文回顾并举例说明传播理论的组织力量如何能帮助生物医学传播者更有机会成功地应对艰巨的交流任务。文中讨论了所选理论框架和模型的概述以及实际意义。
