说服从业者指南：15种精选说服理论、模型及框架概述
A practitioner's guide to persuasion: an overview of 15 selected persuasion theories, models and frameworks.
作者信息
Cameron Kenzie A
机构信息
Division of General Internal Medicine and Center for Communication in Healthcare at the Institute for Healthcare Studies, Northwestern University Feinberg School of Medicine, Chicago, IL 60611, USA.
出版信息
Patient Educ Couns. 2009 Mar;74(3):309-17. doi: 10.1016/j.pec.2008.12.003. Epub 2009 Jan 10.
OBJECTIVE
To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research.
RESULTS
The theories are categorized as message effects models, attitude-behavior approaches, cognitive processing theories and models, consistency theories, inoculation theory, and functional approaches.
CONCLUSIONS
As it is often the intent of a practitioner to shape, reinforce, or change a patient's behavior, familiarity with theories of persuasion may lead to the development of novel communication approaches with existing patients.
PRACTICE IMPLICATIONS
This article serves as an introductory primer to theories of persuasion with applications to health communication research. Understanding key constructs and general formulations of persuasive theories may allow practitioners to employ useful theoretical frameworks when interacting with patients.
目的
简要概述15种选定的说服理论和模型，并举例说明它们在健康传播研究中的应用。
结果
这些理论分为信息效果模型、态度-行为方法、认知加工理论和模型、一致性理论、预防接种理论和功能方法。
结论
由于从业者的意图通常是塑造、强化或改变患者的行为，熟悉说服理论可能会促使开发与现有患者沟通的新方法。
实践意义
本文作为说服理论的入门介绍，并应用于健康传播研究。理解说服理论的关键结构和一般公式可能会使从业者在与患者互动时采用有用的理论框架。
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