Marketing and psychophysics: cornflakes and Stevens' power function.
作者信息
Clayson D E
出版信息
Percept Mot Skills. 1994 Apr;78(2):593-4. doi: 10.2466/pms.1994.78.2.593.
PMID:8022686
Abstract
Although major firms do not publish their pricing and packaging strategies, an analysis of 83 pairs of boxes of breakfast cereals using Stevens' Law showed that firms price their products on the perception of size rather than by actual size. By contrast, laundry detergents are priced by actual weight and volume.
摘要
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