de la Cuesta C
National School of Public Health, Madrid, Spain.
J Adv Nurs. 1994 Feb;19(2):347-53. doi: 10.1111/j.1365-2648.1994.tb01091.x.
A grounded theory study was undertaken to gain insight into the processes underpinning health visiting. It was found that health visitors introduce their services into the client domain via a process constructed in this study as 'marketing'. This process involves different strategies to adjust the content, presentation and distribution of health visiting to the particular client or situation. While the result of this process might also lead to gaining the client's collaboration, two undesirable effects are identified: that of creating dependence on the service and that of perpetuating unfair situations.
开展了一项扎根理论研究，以深入了解健康访视背后的过程。研究发现，健康访视员通过本研究构建的“营销”过程将其服务引入客户领域。这个过程涉及不同的策略，以根据特定客户或情况调整健康访视的内容、呈现方式和传播范围。虽然这个过程的结果可能也会导致获得客户的合作，但确定了两个不良影响：一是造成对服务的依赖，二是使不公平情况长期存在。
