Graf M A, Tanner D D, Swinyard W R
University of Utah, Salt Lake City.
Health Care Manage Rev. 1993 Fall;18(4):34-43.
This article suggests that, in evaluating and designing health care unit programs, conjoint analysis is superior to the conventional survey-research approach. Conjoint analysis can suggest unit designs that will optimize patient (or physician) satisfaction, while still controlling for unit profitability and other constraints. This article discusses the conjoint approach and illustrates its use in the design of an obstetrical unit.
本文表明，在评估和设计医疗保健科室项目时，联合分析优于传统的调查研究方法。联合分析能够提出可优化患者（或医生）满意度的科室设计方案，同时还能控制科室盈利能力及其他限制因素。本文讨论了联合分析方法，并举例说明其在产科科室设计中的应用。
