Powles J W, Gifford S
Department of Community Medicine, University of Cambridge Forvie Site.
BMJ. 1993 Jan 9;306(6870):125-7. doi: 10.1136/bmj.306.6870.125.
In its white paper The Health of the Nation the government has announced its intention to give more priority to preventive health care. Two examples from Victoria, Australia, show how coordinated legislative and voluntary sector action can have a substantial impact on public behaviour. The introduction and enforcement of strict drink-driving laws and speed limits backed up by forceful television advertisements produced a large reduction in deaths from road traffic accidents, the death rate in relation to the number of vehicles in 1991 being among the lowest in the world. Smoking has also declined in parallel with a phased ban on advertising and use of taxes from tobacco sales to replace tobacco sponsorship of sports and arts and fund health promotion.
在其白皮书《国家健康状况》中，政府宣布打算更加重视预防性医疗保健。澳大利亚维多利亚州的两个例子表明，立法部门与志愿部门的协同行动如何能够对公众行为产生重大影响。严格的酒后驾车法律和限速规定的出台与实施，再加上强有力的电视广告宣传，使得道路交通事故死亡人数大幅减少，1991年每辆车的死亡率处于世界最低水平之列。随着分阶段禁止烟草广告以及利用烟草销售税取代烟草对体育和艺术活动的赞助并为健康促进提供资金，吸烟率也同步下降。
