Scollo Michelle, Bayly Megan, Wakefield Melanie
Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia.
Tob Control. 2015 Apr;24(Suppl 2):ii3-ii8. doi: 10.1136/tobaccocontrol-2014-052048. Epub 2015 Feb 25.
The Australian approach to tobacco control has been a comprehensive one, encompassing mass media campaigns, consumer information, taxation policy, access for smokers to smoking cessation advice and pharmaceutical treatments, protection from exposure to tobacco smoke and regulation of promotion. World-first legislation to standardise the packaging of tobacco was a logical next step to further reduce misleadingly reassuring promotion of a product known for the past 50 years to kill a high proportion of its long-term users. Similarly, refreshed, larger pack warnings which started appearing on packs at the end of 2012 were a logical progression of efforts to ensure that consumers are better informed about the health risks associated with smoking. Regardless of the immediate effects of legislation, further progress will continue to require a comprehensive approach to maintain momentum and ensure that government efforts on one front are not undermined by more vigorous efforts and greater investment by tobacco companies elsewhere.
澳大利亚的烟草控制方法是全面的，包括大众媒体宣传活动、消费者信息提供、税收政策、吸烟者获得戒烟建议和药物治疗的途径、免受烟草烟雾暴露的保护以及促销监管。将烟草包装标准化的世界首创立法是进一步减少对一种在过去50年中已知会导致很大比例长期使用者死亡的产品进行误导性安慰性促销的合理下一步举措。同样，2012年底开始出现在烟包上的更新、更大的包装警告是确保消费者更好地了解与吸烟相关健康风险的努力的合理推进。无论立法的直接影响如何，进一步的进展将继续需要一种全面的方法来保持势头，并确保政府在一个方面的努力不会被烟草公司在其他地方更积极的努力和更大的投资所破坏。
