Lagerwij E W
Indumar Research en Adviesgroep voor Industriële Marketing B.V., Diemen.
Ned Tijdschr Geneeskd. 1993 Feb 20;137(8):402-4.
In order to establish the reach, the reading frequency and the appreciation of the Nederlands Tijdschrift voor Geneeskunde, a telephone inquiry was conducted among a random sample of specialists, general practitioners, registrars and pharmacists in the Netherlands. The response amounted to 81.5% (n = 1515). Of the respondents, 94% received the Journal, and two-thirds read it every week. Eight out of ten saved the Journal, five even all volumes. The reading frequency varied greatly from one section to another. Of those who read the Journal at all, 74% always or often read the clinical lesson and 6% the original articles. Although, due to increasing specialization (in width and in depth), it is becoming increasingly difficult to satisfy all readers, the appreciation of the articles is high.
为了解《荷兰医学杂志》的覆盖范围、阅读频率和受喜爱程度，我们对荷兰的专科医生、全科医生、住院医生和药剂师进行了随机抽样电话调查。回复率为81.5%（n = 1515）。在受访者中，94%收到了该杂志，三分之二的人每周阅读。十分之八的人保存了该杂志，五分之一的人甚至保存了所有卷次。不同板块的阅读频率差异很大。在所有阅读该杂志的人中，74%总是或经常阅读临床课程内容，6%阅读原创文章。尽管由于专业化程度不断提高（在广度和深度上），满足所有读者的需求变得越来越困难，但文章的受喜爱程度很高。
