Morgan D L
Qual Health Res. 1993 Feb;3(1):112-21. doi: 10.1177/104973239300300107.
Counting codes makes qualitative content analysis a controversial approach to analyzing textual data. Several decades ago, mainstream content analysis rejected qualitative content analysis on the grounds that it was not sufficiently quantitative; today, it is often charged with not being sufficiently qualitative. This article argues that qualitative content analysis is distinctively qualitative in both its approach to coding and its interpretations of counts from codes. Rather than argue over whether to do qualitative content analysis, researchers must make informed decisions about when to use it in analyzing qualitative data.
对编码进行计数使得定性内容分析成为一种颇具争议的文本数据分析方法。几十年前，主流内容分析拒绝定性内容分析，理由是它不够量化；如今，它又常常被指责不够定性。本文认为，定性内容分析在编码方法及其对编码计数的解释方面都具有独特的定性特征。研究人员不应争论是否进行定性内容分析，而必须就是否在定性数据分析中使用它做出明智的决定。
