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燃放烟花:一场密集、广泛的艾滋病防治宣传活动的成败

Shooting off fireworks: the successes and failures of an intensive, broad-based AIDS awareness campaign.

作者信息

Stinson J C

机构信息

Education and Community Development, Village Clinic, Inc., Winnipeg, Manitoba.

出版信息

Can J Public Health. 1993 Jan-Feb;84 Suppl 1:S52-4.

PMID:8481872
Abstract

Broad-based AIDS awareness campaigns often involve media advertisements, posters and/or pamphlets intended to address a specific concern related to HIV/AIDS. They focus on safer sex, prevention for young adults, women's issues in relation to HIV, etc. During the autumn of 1991 a group of Manitoba AIDS organizations came together to organize, promote and deliver an eight-week AIDS Awareness Campaign that would address a broad spectrum of HIV/AIDS-related issues. Instead of attempting to solidify one prevention message, this campaign attempted to satisfy a variety of organizational agendas. Although it achieved its goals and was a very visible, but short-lived exercise in AIDS awareness, this campaign proved to be taxing on local community-based resources.

摘要

广泛开展的艾滋病宣传活动通常包括媒体广告、海报和/或宣传册,旨在解决与艾滋病毒/艾滋病相关的特定问题。这些活动聚焦于安全性行为、针对年轻人的预防措施、与艾滋病毒相关的女性问题等。1991年秋季,一群曼尼托巴省的艾滋病组织联合起来,组织、推广并开展了一场为期八周的艾滋病宣传活动,该活动将涉及一系列与艾滋病毒/艾滋病相关的问题。这场活动并非试图强化单一的预防信息,而是试图满足各种组织的议程。尽管它实现了目标,是一次非常引人注目的艾滋病宣传活动,但为期较短,事实证明,这场活动对当地社区资源造成了压力。

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