Brandt A M
Harvard Medical School, USA.
J Am Med Womens Assoc (1972). 1996 Jan-Apr;51(1-2):63-6.
A range of social forces contributed to the effective recruitment of women to cigarette smoking in the crucial period between 1900 and 1940. Cigarette advertisers and public relations experts recognized the significance of women's changing roles and the rising culture of consumption, and worked to create specific meanings for the cigarette to make it appeal to women. The cigarette was a flexible symbol, with a remarkably elastic set of meanings; for women, it represented rebellious independence, glamour, seduction, and sexual allure, and served as a symbol for both feminists and flappers. The industry, with the help of advertisers and public relations experts, effectively engineered consent for women as smokers. The "engineering of consent" has a role to play in smoking cessation, since negative meanings for the cigarette can be engineered as well.
在1900年至1940年的关键时期，一系列社会力量促使女性有效地加入了吸烟行列。香烟广告商和公关专家认识到女性角色的变化以及消费文化的兴起的重要性，并努力为香烟赋予特定含义，使其吸引女性。香烟是一个灵活的象征，有着一套极具弹性的含义；对女性来说，它代表着叛逆的独立、魅力、诱惑和性吸引力，既是女权主义者的象征，也是摩登女郎的象征。在广告商和公关专家的帮助下，该行业有效地促成了女性对吸烟的认可。“促成认可”在戒烟方面也能发挥作用，因为对香烟的负面含义也可以被塑造出来。
