Position of the American Dietetic Association: nutrition education for the public.

In keeping with the ADA's mission, which is to be "the advocate of the dietetics professional serving the public through the promotion of optimal nutrition, health and well-being," ADA supports nutrition education delivered by qualified dietetics professionals as essential for the public to achieve and maintain optimal nutritional health. Nutrition education serves as a foundation for achieving notable advances in the nutritional status of the public. To be effective in creating actual behavior change, nutrition education programs must be developed on the basis of the needs, behaviors, motivations, and desires of target audiences. A wide variety of strategies have been identified as effective in helping to increase awareness, enhance motivation, and foster and sustain behavior change. A multiple reinforcing strategy, by which consumers are repeatedly reached with consistent messages, may support individual nutrition education efforts best. It is clear that more research is necessary to identify the needs, behaviors, motivations, and desires of target audiences. Developing and testing cost-effective methods for evaluating the effectiveness of nutrition education programs along with comparative models to investigate the effectiveness of alternative educational interventions are also needed. Practitioner involvement in nutrition education research is vital to gain maximum benefit.