在一个具有全国代表性的样本中，12至17岁青少年的烟草促销与烟草使用易感性。
Tobacco promotion and susceptibility to tobacco use among adolescents aged 12 through 17 years in a nationally representative sample.
作者信息
Altman D G, Levine D W, Coeytaux R, Slade J, Jaffe R
机构信息
Bowman Gray School of Medicine, Department of Public Health Sciences, Winston-Salem, NC 27157-1063, USA.
出版信息
Am J Public Health. 1996 Nov;86(11):1590-3. doi: 10.2105/ajph.86.11.1590.
OBJECTIVES
The purpose of this study was to examine whether youth participation in tobacco promotion campaigns is associated with susceptibility to tobacco use.
METHODS
Data were collected from telephone interviews of a national random sample of 1047 adolescents 12 to 17 years of age.
RESULTS
A proportional odds model was used to estimate the effects of age, gender, presence of a tobacco user in the household, awareness of tobacco promotions, knowledge of a young adult or adolescent friend owning a promotional item, participation in tobacco promotions, and receipt of free tobacco samples or direct mail from tobacco companies on susceptibility to tobacco use. All of the covariates, except for receiving direct mailings and knowing a young adult friend who owned a promotional item, were significantly associated with susceptibility.
CONCLUSIONS
There is a strong association between an awareness of and involvement with tobacco promotions and being susceptible to tobacco use or a user of tobacco products.
目的
本研究旨在探讨青少年参与烟草促销活动是否与烟草使用易感性相关。
方法
通过电话访谈从全国1047名12至17岁青少年的随机样本中收集数据。
结果
使用比例优势模型来估计年龄、性别、家庭中是否有烟草使用者、对烟草促销活动的认知、是否知晓有年轻成年人或青少年朋友拥有促销物品、参与烟草促销活动以及是否收到烟草公司的免费烟草样品或直邮广告等因素对烟草使用易感性的影响。除了收到直邮广告和知晓有年轻成年人朋友拥有促销物品外，所有协变量均与易感性显著相关。
结论
对烟草促销活动的认知和参与与烟草使用易感性或成为烟草产品使用者之间存在密切关联。
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