药品名称、恰当的声明？药品营销中的更多伦理问题。
Product names, proper claims? More ethical issues in the marketing of drugs.
作者信息
Holm S, Evans M
机构信息
Department of Medical Philosophy and Clinical Theory, University of Copenhagen, Denmark.
出版信息
BMJ. 1996;313(7072):1627-9. doi: 10.1136/bmj.313.7072.1627.
OBJECTIVES
To analyse the explicit or implicit claims embodied in the proprietary names of pharmaceutical products.
DESIGN
Linguistic and ethical analysis of proprietary names of pharmaceutical products marketed in the UK and in Denmark.
RESULTS AND CONCLUSIONS
A number of drugs have names that allude to their indication or actions. Such names may be problematic, however, because they often promise more than the drug can deliver. Taking into account, firstly, the type of allusion and its degree of sophistication, and, secondly, the seriousness of the indication may help in identifying the most problematic drug names.
目的
分析药品商品名中所体现的明示或暗示的宣称。
设计
对在英国和丹麦销售的药品商品名进行语言和伦理分析。
结果与结论
许多药物的名称暗示了其适应证或作用。然而，这些名称可能存在问题，因为它们往往承诺的比药物实际能做到的更多。首先，考虑暗示的类型及其复杂程度，其次，考虑适应证的严重性，可能有助于识别出最有问题的药品名称。
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