DuRant R H, Rome E S, Rich M, Allred E, Emans S J, Woods E R
Division of Adolescent/Young Adult Medicine, Children's Hospital, Boston, Mass., USA.
Am J Public Health. 1997 Jul;87(7):1131-5. doi: 10.2105/ajph.87.7.1131.
Music videos from five genres of music were analyzed for portrayals of tobacco and alcohol use and for portrayals of such behaviors in conjunction with sexuality.
Music videos (n = 518) were recorded during randomly selected days and times from four television networks. Four female and four male observers aged 17 to 24 years were trained to use a standardized content analysis instrument. All videos were observed by rotating two-person, male-female teams who were required to reach agreement on each behavior that was scored. Music genre and network differences in behaviors were analyzed with chi-squared tests.
A higher percentage (25.7%) of MTV videos than other network videos portrayed tobacco use. The percentage of videos showing alcohol use was similar on all four networks. In videos that portrayed tobacco and alcohol use, the lead performer was most often the one smoking or drinking and the use of alcohol was associated with a high degree of sexuality on all the videos.
These data indicate that even modest levels of viewing may result in substantial exposure to glamorized depictions of alcohol and tobacco use and alcohol use coupled with sexuality.
分析来自五种音乐类型的音乐视频中烟草和酒精使用的描绘情况，以及此类行为与性特征相结合的描绘情况。
在四个电视频道随机选择的日子和时段录制音乐视频（n = 518）。对四名年龄在17至24岁的女性和四名男性观察者进行培训，使其使用标准化的内容分析工具。所有视频由男女两人一组轮流观察，要求他们就每项被评分的行为达成一致。使用卡方检验分析音乐类型和频道在行为方面的差异。
与其他频道的视频相比，MTV视频中描绘烟草使用的比例更高（25.7%）。四个频道中展示酒精使用的视频比例相似。在描绘烟草和酒精使用的视频中，主角通常是吸烟或饮酒的人，并且在所有视频中，酒精使用都与高度的性特征相关。
这些数据表明，即使是适度观看音乐视频，也可能大量接触到美化的烟草和酒精使用描绘以及酒精使用与性特征相结合的内容。
