Goldstein A O, Fischer P M, Richards J W, Creten D
J Pediatr. 1987 Mar;110(3):488-91. doi: 10.1016/s0022-3476(87)80523-1.
We report the results of a study examining the level of advertisement recognition and tobacco experimentation in a group of U.S. high school students. Students who smoked as few as one cigarette per week were found to identify a preferred cigarette brand. One brand of cigarettes accounted for 76% of all preferred brands. A dose-response relationship was found between smoking level and cigarette advertisement recognition, with regular smokers recognizing 61.6% of advertisements, compared with only 33.2% for nonsmokers. These data have potential implications for youth smoking prevention programs. Future research is needed to explain this association and to establish whether cigarette advertising and adolescent smoking are causally related.
我们报告了一项研究结果，该研究调查了一组美国高中生的广告认知水平和烟草尝试情况。发现每周仅吸食一支香烟的学生就能识别出偏好的香烟品牌。某一香烟品牌占所有偏好品牌的76%。在吸烟水平和香烟广告认知之间发现了剂量反应关系，经常吸烟者能识别61.6%的广告，而非吸烟者仅能识别33.2%。这些数据对青少年吸烟预防项目具有潜在意义。需要未来的研究来解释这种关联，并确定香烟广告与青少年吸烟是否存在因果关系。
