van Wechem S N, Brug J, van Assema P, Kistemaker C, Riedstra M, Löwik M R
Department of Consumer Research and Epidemiology, TNO Nutrition and Food Research Institute, Zeist, The Netherlands.
Nutr Health. 1998;12(2):119-30. doi: 10.1177/026010609801200204.
In the Netherlands, the nationwide Fat Watch campaign aiming at a reduction in fat consumption was organized from 1991 onwards. This study describes the effects of the first three consecutive campaign years on attention to fat, diet and health, attitudes, self-efficacy expectations and intentions related to dietary fat reduction, and self-rated fat intake. Data were collected each year according to the Solomon design, by telephone interviews among about 1200 consumers responsible for household purchases. Campaign awareness was high in each campaign year, but a decrease in campaign awareness was found after the first campaign in 1991. The 1991 campaign was primarily aimed at getting the attention of the Dutch public for the fat-reduction message and indeed resulted in increased attention. The second campaign year resulted in small but statistically significant positive changes in attitudes, which was the specific target of the 1992 campaign. Intention to buy low-fat food products was also significantly increased. The 1993 campaign failed to realize the targeted increases in self-efficacy among the study population, but a significant campaign effect on intentions was found. The evaluation of all three campaigns indicated that the Dutch underestimate their personal fat intake and this has been identified as an important barrier to a further reduction in fat consumption. Making subjects aware of their personal fat consumption will be given priority in future campaigns.
在荷兰，从1991年起开展了旨在减少脂肪摄入量的全国性“关注脂肪”运动。本研究描述了连续三个运动年对关注脂肪、饮食与健康、态度、与减少膳食脂肪相关的自我效能期望和意图以及自我评定的脂肪摄入量的影响。每年根据所罗门设计收集数据，通过对约1200名负责家庭采购的消费者进行电话访谈。在每个运动年中，运动知晓度都很高，但在1991年首次开展运动后，运动知晓度有所下降。1991年的运动主要旨在引起荷兰公众对减少脂肪信息的关注，确实导致了关注度的提高。第二个运动年在态度方面带来了虽小但具有统计学意义的积极变化，这是1992年运动的具体目标。购买低脂食品的意图也显著增加。1993年的运动未能实现研究人群中自我效能的目标提升，但发现运动对意图有显著影响。对所有三个运动的评估表明，荷兰人低估了他们个人的脂肪摄入量，这已被确定为进一步减少脂肪消费的一个重要障碍。在未来的运动中将优先让受试者了解他们个人的脂肪消费情况。
