Flynn B C
Department of Environments for Health, WHO Collaborating Center in Healthy Cities, Indianapolis, USA.
Public Health Nurs. 1998 Jun;15(3):165-70. doi: 10.1111/j.1525-1446.1998.tb00335.x.
This paper presents examples of community-based nursing research in relation to selected health care trends that affect practice and considers ways the media can help community health nurses be more effective communicators with the public. Research provides evidence that community-based nursing practice includes quality services that can control costs; a focus on disease prevention and health promotion; the organization of services where people live, work, and learn; partnerships and coalitions; service to people across the life span; services to culturally diverse populations; access to services for at-risk populations; development of the community's capacity for health; work with policy makers for policy change; and efforts to make the environment healthier. Two approaches to communication with the public through the media, social marketing and media advocacy, are compared. It is recognized that community health nurses are well prepared and suited for media advocacy. Media advocacy can be used to not only communicate the effectiveness of community-based nursing practice but also to support the community's voice for public health.
本文列举了与影响实践的特定医疗保健趋势相关的社区护理研究实例，并探讨了媒体可帮助社区健康护士更有效地与公众沟通的方式。研究表明，社区护理实践包括可控制成本的优质服务；注重疾病预防和健康促进；在人们生活、工作和学习的地方组织服务；建立伙伴关系和联盟；为全生命周期的人群提供服务；为文化多元的人群提供服务；为高危人群提供服务；发展社区的健康能力；与政策制定者合作推动政策变革；以及努力使环境更健康。本文比较了通过媒体与公众沟通的两种方式，即社会营销和媒体宣传。人们认识到，社区健康护士具备良好的条件且适合进行媒体宣传。媒体宣传不仅可用于传达社区护理实践的有效性，还可用于支持社区对公共卫生的呼声。
