Kane T T, Gueye M, Speizer I, Pacque-Margolis S, Baron D
Health and Population Extension Division, International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh.
Stud Fam Plann. 1998 Sep;29(3):309-23.
An integrated multimedia campaign featuring family planning messages saturated the 900,000-person city of Bamako, Mali, for three months during the spring of 1993. With traditional theater and music, family planning messages were repeatedly broadcast on radio and television that conveyed information about modern contraceptive methods, the need for male sexual responsibility, the health and economic advantages of family planning, the need for communication between spouses, and that Islam, the predominant faith of Mali, does not oppose family planning. A separate sample pretest-post-test quasi-experimental research design was used to evaluate the effects of the campaign and exposure to specific messages on changes in contraceptive knowledge, attitudes, and practice. Results indicate a high level of exposure to and agreement with the messages. A dramatic drop was found in the proportion of men and women who believe that Islam opposes family planning. Logistic regression results indicate that contraceptive knowledge and use and more favorable attitudes toward family planning are positively associated with intensity of exposure to the project interventions, after controlling for relevant variables.
1993年春季，一场以计划生育信息为特色的综合多媒体宣传活动在马里首都巴马科市（人口90万）持续开展了三个月。通过传统戏剧和音乐，计划生育信息在广播和电视上反复播放，内容包括现代避孕方法、男性性责任的必要性、计划生育的健康和经济优势、配偶间沟通的必要性，以及马里的主要宗教伊斯兰教并不反对计划生育。采用了一种单独的样本前后测准实验研究设计，以评估该宣传活动以及接触特定信息对避孕知识、态度和行为变化的影响。结果表明，人们对这些信息的接触程度很高且认可度也很高。发现认为伊斯兰教反对计划生育的男性和女性比例大幅下降。逻辑回归结果表明，在控制了相关变量后，避孕知识和使用情况以及对计划生育更积极的态度与接触项目干预措施的强度呈正相关。
