Piotrow P T, Kincaid D L, Hindin M J, Lettenmaier C L, Kuseka I, Silberman T, Zinanga A, Chikara F, Adamchak D J, Mbizvo M T
Center for Communication Programs, Population Communication Services, Johns Hopkins University, Baltimore, MD 21202.
Stud Fam Plann. 1992 Nov-Dec;23(6 Pt 1):365-75.
A multimedia communication campaign was conducted between 1988 and 1989 to promote family planning among men in Zimbabwe. The campaign consisted of a 52-episode semiweekly radio soap opera, about 60 motivational talks, and two pamphlets about contraceptive methods. Changes over time were measured by comparing a subset of a follow-up survey conducted from October to December 1989 to a baseline survey conducted from April to June 1988. Men exposed to the campaign were also compared to men who were not exposed. The follow-up survey revealed that the campaign reached 52 percent of men aged 18 to 55. Among married Shona-speaking men, use of modern contraceptive methods increased from about 56 percent to 59 percent during the campaign. Condom use increased from about 5 percent to 10 percent. Awareness and current use of modern contraceptives was also higher among men exposed to the campaign, primarily because of their greater awareness of condoms. Men exposed to the campaign were significantly more likely than other men to make the decision to use family planning and to say that both spouses should decide how many children to have.
1988年至1989年间，津巴布韦开展了一场多媒体宣传活动，以促进男性参与计划生育。该活动包括一部每周两集、共52集的广播肥皂剧、约60场励志讲座，以及两本关于避孕方法的宣传册。通过将1989年10月至12月进行的后续调查的一个子集与1988年4月至6月进行的基线调查进行比较，来衡量随时间的变化。还将接触该活动的男性与未接触该活动的男性进行了比较。后续调查显示，该活动覆盖了18至55岁男性的52%。在讲绍纳语的已婚男性中，现代避孕方法的使用率在活动期间从约56%增至59%。避孕套的使用率从约5%增至10%。接触该活动的男性对现代避孕方法的知晓率和当前使用率也更高，主要是因为他们对避孕套的了解更多。与其他男性相比，接触该活动的男性做出使用计划生育的决定以及表示夫妻双方都应决定生育子女数量的可能性显著更高。
